About Us


Specialising in the berry sector, Allfruit Direct provide supply chain
management for growers that supply directly to their supermarket or
foodservice customers, managing their commercial, technical, packing
and logistics functions.

Our service gives a very low cost, professional and transparent approach
that reduces the complicated and often veiled supply chain costs
employed by many of today’s marketing desks.

We offer:

  • A complete UK supply chain management service, for growers
    located around the world
  • A short, transparent supplier – customer connection
  • Low cost rates (fees from only 1%) = higher NET returns for
  • Fully accredited, independent pack house service provision facilities
  • 1,500 pallet capacity chilled warehousing, storage and RH&D
    located in central Kent
  • Logistics partners offering year-round, nationwide delivery coverage
    to all UK locations

Our Products

We specialise in the core range of soft fruit and cherries:

  • Strawberries
  • Raspberries
  • Blueberries
  • Blackberries
  • Cherries
  • Currants

For any other categories of fruit that are not listed above, please call us
to discuss whether Allfruit Direct can help to get your product directly to
the UK marketplace.

Sales Management

Our experienced team has dealt specifically in the soft fruit market for
many years, so we understand the current trading environment as well as
the changing marketplace and its challenges.

We work to get the “best fit” for selling the crop, whilst improving net
returns at the same time. The growers retain control and direction, have
true visibility of their costs, shorten their supply chain and cut out
unnecessary and expensive fees that are inserted into the existing

  • We represent our growers DIRECTLY to their customers
  • Packing and haulage costs are billed DIRECTLY
  • Our fees are paid to us by our growers DIRECTLY

Packing & Storage

Based in Kent we work from a fresh produce fully accredited BRC pack house.

  • Punnets, netting, flow wrap & poly bagging facilities available
  • 2,500 chilled pallet space capacity for RH&D
  • Efficient stock management and fast, transparent QC reporting
  • 24-hour service provision
  • Technical & QC services provided

Haulage & Logistics

We manage a full UK logistics service with UK wide deliveries to supermarket depots, foodservice customers and wholesale markets.

  • UK Port or Airport freight clearance
  • Container movement service
  • Intake QC and stock reporting
  • National delivery coverage 24 hours a day/7 days a week